What’s your mission?

We’re on a mission to shake up the dog nutrition industry’s reliance on animal-based products and plastic packaging by using plant science to elevate your dog’s health and plastic-free, compostable packaging to be kinder to our planet, while challenging industry norms around pseudoscientific claims and opaque ingredient information.

Our priority is to make the highest performing and most honest nutritional products possible, while doing no harm and using our business to implement solutions to the environmental crisis.